Kelly green may haBy_ Stephanie Zhuve started off as a micro-trend in 2020 (thanks for Bottega Veneta), but it has completely blown up since then. The market is filled with green apparel, handbags, and even shoes. There's no shying away from the standout hue Kelly green.
Last year, The Heuritech predicted growth of +1% for the Green colorway at large. This was only a few weeks after Bottega Veneta’s Spring 2021 collection had hit the stores. The Italian house had already been in a powerful momentum for a few seasons, and in synch with the dopamine dressing craze, the kelly green took the world by storm.
A year later, this particular shade of green has boosted the data for the whole green palette that is predicted to continue growing with a +25% increase. It was especially adopted by the edgy fashion crowd that was not afraid to opt for bold monochromatic looks.
According to the result of the google trends between the Kelly Green & Bottega Green, I compare the google searching data for the last 1 year & the last 5 years. The trend for this hue has grown rapidly in shopping searches over the past two years. This has also led many fast fashion brands to continue to launch a variety of ready-to-wear, bags and shoes in the color Kelly Green.
Last but never ever least, 2022’s top trending hue must be Kelly green. It’s rich, playful, bold and gorgeous! Green is unlike any other color. Particularly at Fashion Week and the street outfit these 2 years, this shade ruled the Runway and the daily outfits.
So in the Christmas Edit 2022, Kelly green will be the other hottest hue except for Red. Let's get ready with the Kelly green in the next half of the year 2022.